Model to structure your company marketing plan

Acronym:S.O.S.T.A.C

S-Situation Analysis(where are you now?)

O-Objectives(what do you want to achieve?)

S-Strategy(how are you going to get there?)

T-Tactics(what are the details of the strategy?)

A-Actions(who is going to do what and by when?)

C-Control(how are you going to measure SUCCESS?)