Overview
A powerhouse, a classic." —James B. Patterson*, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc.
"An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business." —Jere W. Thompson, President and CEO, The Southland Corporation
Michael LeBoeuf, one of
the nation's foremost business consultants, presents a hard-hitting,
action-ready rewards-and-incentives program for creating a winning sales
team. This classic no-nonsense guide is completely revised and updated
for today's computer-driven world. It contains everything you need to
know about successful selling and—most important of all—how to win
customers for life.
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