Many companies without proper research think their customers purchase decisions is/are based on one or two purchase factor that they think are key purchase criteria, such as price or product availability.
Microsoft has developed best-of –breed applications in more categories than any other software company in the world
.
Microsoft is able to replicate its success because it has developed a
coherent, step-by-step client centered approach to marketing that
ensures that its products development and marketing strategies are
aligned with its customer’s needs and concerns.
Customers now base their purchase decision on a constellation of factors, apart from the key purchase criteria (price and product availability)
What are other constellations of factors that you think drives customers purchase decision in your industry/business?
LET’S TALK NEIGBORHOOD FORUM
*Note: please make known your industry so others in your industry can participate and benefit from your shared knowledge.
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